Budget targets leisure travelers alike car ad deal
ATLANTA – When Nia Lewis was for a car to drive to Florida to seek to visit her parents, she walked into the Atlanta Budget Rent a Car website, as it usually does. But they stumbled across something unusual.
There, on the homepage of the website was a big discount. The catch? The car is a moving ad.
With the price of gasoline $ 4 per gallon and the economy approaches remain in poor condition, budget is much more hope-hungry holidaymakers want to rent cheaper cars – as long as they do not mind driving a billboard.
Lewis read the fine print on the website, the company sought the ads were promoting a questionnaire and the types of areas they visit could be asked to fill.
But the selling point was the price: Lewis saw that she was an SUV, which usually cost to get closer to $ 300 for a four-day trip for around 88 $.
"The price definitely outweighed everything," said Lewis, who will be traveling with her husband and 2-year-old daughter at the end of August. "I think it's a nice idea. You pay them to advertise their vehicles, but they help you, because there are a lot cheaper than I paid, I'll be."
The Boca Raton, Florida-based car rental company provides its sponsored car hire in Atlanta, one of the major hubs, with 15 full-size sedans and SUVs Between 10. These are the sizes most commonly rented by tourists and families.
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The cars with advertisements for brand power strips are fitted sheets, a product launched earlier this summer. The promotion was mediated by Wrap Media Group, the traditional brand advertising offers.
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The campaign budget is a first for all three companies, and the Atlanta promotion continues until November. But the concept is not new, having already applied for vehicles such as trucks and buses. Company logos adorn their corporate fleets, and with independent contractors often promote their wares on car doors and bumpers.
Tenants who choose a sponsored vehicle to get the car at a significant discount or may be entitled to free upgrade. The cars can be rented online or at a budget of Atlanta locations. The promotional rate will depend on the market rate and availability.
Heather Etzler, vice president and general manager for the home of the Atlanta branch, said the campaign is in line with the company's mission to provide the best value for customers. She said budget anticipates a tenant, you will find the ads are interesting and in good taste.
"This will help us do that a relationship with customers, we do not at this point," said Etzler. "We think the demand is to be there. In a world that is driven with coupons and discounts, we think it will be a great relationship."
Wrap Media Group President Ira Berke said, the partnership is a win-win for consumers and businesses that want to reach it.
"It is not only a blatant sell," said Berke.
It is a strategy that stands out in any case. The black and white bedding logo consists of three pages of the all-red cars and the ads feature sheet 'slogan, website and social media links to the company addresses. The ads also say that the product B-vitamins, no calories and no sugar.
Wrap Media Vice President Matt Custage the company said other brands in similar campaigns negotiate interested. A portion of the sheets "promotion includes free samples of the product, which are available in the vehicles will try to tenants – or not.
Warren Struhl, Chief Executive Officer of Pure Brands – which owns leaves – he said about the prospect of his brand to the people on the street and in restaurants, malls, parks, beaches and other popular destinations were exposed to excited.
"I'm always looking to take advantage of opportunities for every dollar in an unconventional fashion," said Struhl, who has built several companies in the consumer goods industry.
If Struhl his specialty laser printer paper companies, Paper Direct, started in the 1990s, he put samples of the product in printer boxes together with a catalog to hook customers. Later, when he started Popcorn Indiana and was a partner with beer and other beverage companies to promote both products.
"Many of my companies have done different things to break out of the mess," said Struhl. "We have a fun, cool, renegade brand. It's about exciting. I think our logo and our color red is something that will really stand on moving cars."
Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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Submited at Monday, August 8th, 2011 at 1:00 am on Deals by alliana
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