Budget targets leisure travelers with car prices now
ATLANTA – When Nia Lewis was looking for a car to drive to Florida to visit her in-laws, went to Atlanta Budget Rent a Car website as it normally does. But he has stumbled upon something unusual.
There, on the home page of the site, has been a big discount. The trick? The car is an announcement of the move.
With gasoline prices approaching $ 4 a gallon and the economy still in bad condition, he hopes the budget deal-hungry vacationers want to rent vehicles cheaper – assuming you do not mind driving a billboard.
Lewis read the fine print on the website, research the company's ads have been promoting and completing the questionnaire which asked what types of areas that might be visiting.
But the store was the price: he saw that Lewis could have had an SUV which usually cost closer to $ 300 for a four-day trip for about $ 88.
"The price far exceeded everything," said Lewis, who will travel with her husband and two years, her daughter at the end of August. "I think it's an accurate idea.'re Paying them to advertise their vehicle, but are of no help because it is a rate much cheaper than I paid."
The Boca Raton, Florida-based car rental company launches its campaign sponsored car rental in Atlanta, one of its major hubs, with 15 full-size sedans and SUVs intermediate 10. These formats are most often rented by tourists and families.
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The cars are equipped with ads for brand-sheet power strips, a product launched earlier this summer. The promotion was mediated Wrap Media Group, which offers non-traditional brand advertising.
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The campaign budget is a first for all three companies, and the promotion of Atlanta continues to November. But the concept is not entirely new, having already been applied to vehicles such as trucks and buses. The companies emblazon their logos and corporate fleets with independent contractors often advertise their products on doors and bumpers.
Sponsored tenants who choose a vehicle will get the car with a significant discount or may receive a free upgrade. Cars can be rented online or at one of Atlanta Budget locations. The promotional rate will depend on market rates and availability.
Heather Etzler, vice president and general manager for the Atlanta branch of the budget, said the campaign is in line with the corporate mission to provide the best value for customers. He said he expects the budget tenants find the ads are tasteful and exciting.
"This will help us build a relationship with our customers we have at this point," said Etzler. "We think the demand is going to be there. In a world that is so ridden with good discounts and, we think it will be a great relationship."
Wrap Media Group President Ira Berke said that the partnership is a win-win for consumers and businesses that are trying to achieve.
"It is not only a blatant sales," said Berke.
It 'a strategy that definitely stands out. The black and white sheets covering three sides of the logo, all red vehicles, and the ads feature slogans Sheets', website addresses and links to social media company. The ads also say that the product has B vitamins, no calories and no sugar.
Wrap medium Vice President Matt Custage said the company is negotiating with other manufacturers interested in similar campaigns. Part of the promotion of the paper 'includes free product samples, which will be available in vehicles for the tenants to try – or not.
Warren Struhl, CEO of Pure Brands – which owns Sheets – said he was excited about the prospect of his brand to be exposed to people on the street and in restaurants, malls, parks, beaches and other popular destinations.
"I'm always looking for opportunities to leverage every dollar in a nontraditional way," said Struhl, who has built several consumer products companies.
When Struhl company launched its proprietary laser printer paper, directed in 1990, took samples of the product with a catalog printer in boxes for customers hook. Later, when he started Popcorn Indiana, has collaborated with other beer and beverage companies to promote both products.
"Many of my companies have done different things to get out of disorder," said Struhl. "We have a fun, fresh, brand denied. It is to be exciting. I think our logo and our color red is something that you really stand out of moving cars."
Copyright 2011 The Associated Press. All rights reserved. May this material not be published, broadcast, rewritten or redistributed.
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Submited at Wednesday, August 3rd, 2011 at 1:00 am on Deals by sofia
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