JetBlue brings back ‘All You Can Jet’ passes
NEW YORK — JetBlue is bringing back its popular All-You-Can-Jet pass, which grants anyone to travel to an unlimited number of cities over a one-month period.
It’s a chance for the airline to fill empty seats during what is traditionally the slowest time of the year and hopefully, for JetBlue, to create the same wide-ranging social buzz it generated last year when it launched the promotion for the first time.
And for consumers with wanderlust, stamina, $700, or better yet, a combination of all three, it’s a continual ticket to any destination in the U.S. and Caribbean for 30 days.
The pass is valid for flights between Sept. 7 and Oct. 6, the company announced Tuesday. There are two price tiers: an unlimited pass for $699 or a $499 pass that excludes travel on Fridays and Sundays.
Last year, the unlimited tickets cost $599 and they sold out fast.
The pass gave the 10-year-old airline a wave of publicity, with travelers documenting their journeys on Facebook and Twitter. Those could get tickets began setting up happy hours in far-flung cities just because they could, and other companies took advantage of the growing hubbub.
Hotels like the Hyatt and Ritz Carlton, which had struggled through the recession as business travel faded, offered discounts to draw the group in.
People used the pass for tours of the nation’s sports stadiums, music meccas, and even 30-day job-search blitzes.
One of those hoping to find work in a unique way last year was Matt McCall. The Alabama native could not find a job in his then-hometown of Chicago, so the audit analyst forked over $599 for a JetBlue pass and took off.
He travelled to several cities but did not accomplish his journey’s goal of getting a new job. Still, he called the trip “the ideal 28-day, 19,000-mile, 14-state, 15-flight, $599 trip of my life.”
This year, McCall has a pass again, but his life is very different. Soon after last year’s travels he was asked to talk with other All-You-Can-Jet customers at JetBlue’s leadership summit in New York, where he was presented with a free pass for All-You-Can-Jet 2010.
He states he will spend a few weekends in the air, but nothing as crazy as what he attempted last time. The reason? He’s settled in a new city — Seattle — and he now works for Google.
While it makes sense that the promotion is rolled out during the travel doldrums wedged between the summer vacation and winter holiday seasons, it also comes a week later than it did in 2009.
Last week, JetBlue Airways was wrestling with the national spotlight focused on Steven Slater, its now-infamous flight attendant, who cursed out a passenger over a jet intercom and made a quick exit down the emergency slide with beer in hand.
There are a limited number of All-You-Can-Jet passes, and they can be booked on-line through Friday.
More Source:
JetBlue brings back 'All You Can Jet' passes until Friday | abc7news ...Jetblue Will Bring Back Successful 'All-You-Can-Jet' Pass Next Year ...
JetBlue Brings Back Its "All You Can Jet" Pass - Carry On | Travel + ...
Jet Blue Brings Back All-You-Can-Jet Plans | Fox News
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